[Company Tour] Sunwoo IND. Premium Kitchenware 'Korea's Highest Peak'

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Hyunjoo Wee Reporter | Hyuhjoo@hanmail.net

“To ensure the company's sustainable growth, we provide welfare for our employees and expand overseas training opportunities.”

Sunwoo Industrial (CEO Joosuck Kang), which has already captured the majority of the domestic kitchen appliance market, expressed its ambition to grow into a global powerhouse by supplying the highest quality products.

“Our top priority is to empower our employees to work with professionalism,” said Kang, adding, ”We hire most of our employees as regular employees and pay a lot of attention to their welfare.”

Founded in 1980, Sunwoo Industrial is an imported kitchenware company located at 262 Gogol-ro, Hanam-si. It employs 367 people and is a small and medium-sized enterprise selected by the Ministry of Employment and Labor for its domestic home shopping, department store, and supermarket distribution and sales business. Sales have also grown rapidly from 200 million won in the early days of the company to 71.085 billion won as of last year.

In particular, the company has a classic product line that will remain unchanged even in the face of rapidly changing consumption patterns, based on 30 years of accumulated import and export know-how and unique and sophisticated product development, while at the same time leading the trend without neglecting to develop trendy products.The background to this growth is Sunwoo's unique management strategy. The company has been investing in three areas: employee welfare, social contribution, and research and development by investing a portion of its sales in employee welfare and social contribution, respectively.

The company is not only investing in its operations, but also in hiring top talent. Currently, the percentage of full-time employees exceeds 80%. The company aims to provide the best utility and value to its customers by introducing the latest overseas lifestyles one step ahead of the rest of the world, raising consumer discernment and making life easier.

The home shopping business team, which started its business in 2007, launched luxury kitchen appliances to home shopping and has been continuously introducing various products that have been recognized for excellence by consumers, while providing reliable products and differentiated services through formal income sources.

In addition, in order to provide the best products and services, secure the competence of employees, and become the best in the market, we focus on customers in all management processes with OWNERSHIP, CREATIVE, and PRIDE.

“All of our employees are working hard to grow Sunwoo Industrial into the best company in Korea,” he said, ”and the most important part of achieving this blueprint is to strengthen the capabilities of our employees.” While the company has made great efforts to strengthen its employees' capabilities, including overseas training and welfare, Mr. Kang believes that with more investment, the number of employees with expertise and excellent technical skills will increase.

On the 27th of last month, Hanam Mayor Soo-bong Oh visited Sunwoo Industrial and held a meeting with CEO Joo-suck Kang, and agreed to actively cooperate to create jobs for citizens through an organic cooperation system in the future.

On the 27th of last month, Hanam Mayor Soo-bong Oh visited Sunwoo Industrial and held a meeting with CEO Joo-suck Kang and agreed to actively cooperate to create jobs for citizens through an organic cooperation system. Securing excellent human resources is also a challenge for Sunwoo.

“Many people are reluctant to work because they are small and medium-sized enterprises,” said Kang. ”As a result, small and medium-sized enterprises are suffering from manpower shortages, and the unemployment of young people is exacerbated by the mismatch phenomenon.” He acknowledged that large companies have better working conditions and conditions than SMEs, but he praised SMEs for their wide scope of work and opportunities to shape their own future. “The pride of our company is the sincerity of our employees,” he said, adding, ‘Even when the financial crisis came, the company was able to overcome the crisis safely because our employees made sacrifices.’ ‘We will actively participate in the Hanam City Job Fair to be held on the 22nd to recruit local talents,’ he said.

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